James Gardner
The founder and curator of The Frutta Gallery, James Gardner explained his story of how he has got his establishment to be recognised and now international with one in Rome as well. By collaborating with other galleries he was able to gain knowledge that took others years to figure out and this gave him a big step forwards when opening. Building new relationships meant he could gain artists from their contacts and get word around about his ideas for the first gallery in Glasgow. With these new connections he ventured to Rome to create a recognisable name for his gallery. After two years his funds began to drain out and he moved the gallery to a new, but smaller space near the collesuem. One reason he opened a gallery was due to his interest in others art and how they develop, so it was essential that the artists he chose were going to come back and display their work for the years to come. It was also important for him to have a small connection to their work because the gallery is his reputation at the line.
One of his shows that interested me was the one he described as proving the hierarchy of street art as wrong.
Showcasing the work of Gabriele De Santis it shows that graffiti is an art form and that it takes skill as much as another established artist has. Gardner sees this and wanted to break the stigma. He commissioned a street artist to paint the room and then she replicated it in some sections on canvases and then places them above to show that there is no difference. I also agree with this and have used graffiti artists as my inspiration as they should be accounted for as artists too.
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